Intel Corporation and Lava International Ltd., one of India’s fastest-growing mobile handset companies, today announced the general availability of the XOLO X900, the first smartphone with Intel inside. The device will be available to customers for purchase beginning 23rd April at a best-buy street price of approximately INR 22000.
Lava also announced its long-term partnership with Croma, a national chain of mega stores of consumer electronics and durables, for promotion and sale of the XOLO X900.
Commenting on the long-term strategic partnership with Lava, Ajit Joshi, MD and CEO, Infiniti Retail Limited, said “We at Croma are extremely pleased to collaborate with Intel and Lava to get this exciting new product into the market. We always endeavor to get the latest and best products first to our consumers and this is a step in that direction. We are very optimistic about the prospects of this exciting new product.”