The conflict between Multiplex theaters owners and the Movie Distributors has reached the new heights in Vijayawada city.
The clash has led to nonscreening of Telugu films in the Vijayawada city multiplex cinema theaters like PVR, INOX, and Cinepolis for last 10 days.
Multiplexes have been hit with revenue loss as the clash has developed between Multiplex theaters management and the distributors over revenue sharing.As the movies are stopped screening in Multiplexes, the distributors too faced many losses.
The clash has begun when Distributors demanded 55 % of the revenue coming from the screening of the movies in Multiplexes . Distributors wanted 55% share as implemented in Hyderabad and Vishakhapatnam . As on now Distributors and Multiplexes are sharing in ratio 50:50. Presently, Only Hindi and English films have been screened in the Multiplexes.