Leading film-maker M.S. Raju who has produced blockbusters like Okkadu and Varsham and also takes the credit for introducing Siddarth to Tollywood in NVNV, has now turned director. His directorial venture, Tuneega… Tuneega, will also be his son Sumanth Ashwin’s launch vehicle. “Ashwin has had proper training in all crafts and has a lot of potential,” said Raju, who has thrown in generous doses of family values and entertainment in his love story. “It’s a wholesome and clean entertainer with a novel storyline,” he added. Kartik Raja has been assigned to score the music for the film.