Without tasting this laddu , pilgrims feels their yatra as incomplete on visit to Tirupati , the world famous , patented laddu was introduced on August 2nd 1715. This laddu has become the favorite prasad for devotees of Lord Balaji.
According to the Tirumala Tirupati Devasthanam stats, Over Ninety Million laddus are given to pilgrims in 2014. The sale of Laadu fetched around 190 crore in 2014-15. TTD produces 3 Lakhs laddus a day. TTD Laddu has Registrar of Patents, Trademarks and Geographical Indications .