SalmanKhan’s Sultan has not only set a record at worldwide Box office collecting 421 crores at Dometic Boxoffice and raked 585 crores at Worldwide BO, but also sets record with its Television premiere .
The movie has created a record by grossing Rs 50 crore in ad revenue from television premiere . It was premiered on Sony Max.
Sony has acquired the satellite rights for 61 crores for 5 years. The ad rates were Rs 10 lakh for 10 seconds for standard definition channel Sony Max and Rs 2 lakh per 10 seconds for the HD channel Sony Max HD.