Sukumar initially released the film ‘Teaser’ with NTR, he has invited Ram Charan to the audio launch function. While Allu Arjun is being invited to the pre-release event on 29th of this month.
Sukumar as a producer took help of Allu Arjun during his first movie Kumari 21 F Promotions.
Sukumar gave an opportunity to become the director of Hariprasad Zakka and introducing his nephew Ashok Bandraddy as a hero. Esha is the heroine opposite Ashok.
The film is about an assistant director’s struggle to become a director.