Abhishek Pictures bought the Nizam rights of Srimanthudu for Rs 14 crore. It is the highest price for any Telugu film after Baahubali. To recover the investment the distributor is organising special benefit screenings , selling the tickets for a huge price.
According to media reports, Prasad Multiplex is handsup on booking 8:45 am show as all the tickets were blocked by distributor . While the benefit show ticket is costing around 1500 per single ticket.
The same trend is continuing in single screens where the distributors, exhibitors and the theater managements are blocking the tickets and selling them at huge prices varying around 500 to 1000 each.