Sony TV has bought exclusive television rights from Dharma Productions for Baahubali starring Prabhas , Anushka, Tamanna and Rana , directed by Rajamouli. The broadcaster will pay about 17 crore for the seven-year exclusive satellite rights for Baahubali. While Tamil satellite of this film are said to be bought for a whopping 8 crores by a leading channel in Chennai.
Satellite rights have become an important revenue stream for film producers. However, while big films are always in demand, hundreds of small and medium budget films are struggling to find takers for satellite rights