Sekhar Kammula is laughing all the way to the bank after selling his upcoming film Life is Beautiful for a whopping Rs 18 crore, and proving his detractors wrong.
Even when top distributors were offering Rs 7 to 8 crore, Sekar turned them down and went about his work. “He has sold the overseas rights for Rs 1.5 crore, Andhra region for Rs 5 crore, Nizam area for Rs 4 crore and Chennai for Rs 20 lakhs, amounting to a total of Rs 18 crore (including other rights). Made with a budget of 3-4 crores earned table profit of almost 15 crores all goes into his pocket. This is the highest price any of his films has fetched so far.