Mahesh Babu and Shruti Haasan starrer Srimanthudu has created ripples in the Tollywood industry. The movie premiere on Nov 8th 2015 had over 1.35 cr viewers in Andhra Pradesh and Telangana in Urban market and overall this movie reached a phenomenal 3.28cr population in AP & TS in Urban and Rural collectively.
The on-air contest for the movie premiere which got over 2.65 lacs SMSs in about 3 hours’ time. the hashtag #SrimanthuduOnZeeTelugu on the day of the movie premiere , has reached reached to about 1.3 million people .
Srimanthudu has delivered a record breaking 6730 TVT in NCCS 4+, which is highest for a movie in the last decade, said the press note.