Telugu people are going to witness more entertainment with four new channels ETV Cinema, ETV Plus, ETV Life and ETV Abhiruchi.
ETV cinema is a complete movie channels with 24 x 7 movies, it has competitors in form of Gemini Movies and Maa Movies.The satellite rights of the Telugu film will definitely increase.
ETV Plus is a comedy and game show based channel , it will compete with Gemini Comedy.
ETV Abhiruchi is a cookery & food based channel.
ETV Life is lifestyle channel covering latest event going in the metro cites and Telugu states.
ETPL got the licence of ETV Plus, ETV Life and ETV Abhiruchi in Jan 2015 , while ETV has the lince ETV cinema much before.
As of now, Ramoji ‘s ETV network has Telugu general entertainment channel ETV and two news channels ETV Andhra Pradesh and ETV Telangana serving the need of two telugu states.