International Indian Film Academy (IIFA), Utsavam to be held between January 24-25, has raised over Rs.1 crore for the victims of Chennai floods.
The event will be celebrated to honour the South cinema industry – Tollywood, Kollywood Sandalwood and Mollywood. the ticket sales and donations from the event are being directed towards providing relief to the Chennai flood victims.
Special performances by Ram Charan and Akhil will add glamour to the award function. This is the first time IIFA has been celebrating the event in India.