Nandamuri Kalyan Ram’s upcoming film ISM is gearing up to be released in 76 screens across North America and it is the highest screen count in Kalyan’s career.
ISM is releasing in 160+ theaters in Nizam alone and the advance booking for the film is opened. But the response for the pre-booking is very poor . None of the show is reported full .
The reason could be bad timing, since Diwali is ahead and last week of the month, families prefer to stay out of spending money on film due to heavy shopping and other needs.
Secondly , The premiers of NTR’s Janatha Garage and Nithin’s Aaa are scheduled on Oct 22nd on Maa TV and Zee TV respectively, which caters the entertainment for the weekend.
Despite huge pre-release promotions, the track record of Puri Jagan and Kalyan Ram is haunting the prospects of the film .