Director Teja thinks that ‘dash dash’ in the title of his flick was keeping family audiences at bay and has thus decided to rename his flick instead of recalling the entire movie. Director Teja has dropped the idea of recalling prints of his latest release from theatres, instead he has decided to delete the tagline, ‘dash dash’ as it was a bit sleazy. The new revised title of the flick is Neeku Naaku. It was felt that “dash dash” was suggestive. The film, starring new faces; Prince and Nandita, and 40 or so others, received quite a mixed response at the box office and the director felt that ladies and family audience are shying away from theatres due to the controversial title.
“I think that family audiences would connect better with our new title Neeku Naaku and so we will be deleting ‘dash dash’ from publicity posters and material, since collections are picking up,” he adds. In this case, the director has resolved to delete taglines, but an earlier film such as Komaram Puli was revised and renamed Puli after a few days as some protests cropped up in the Telangana region. Let’s see, if this strategy improves the already dipping collections.