The makers of the film have pumped around 40 Cr into the film to make the film look very lavishly & Rich . It was shot in Hyderabad , Delhi and europe. Balakrishna to show his desi avatar before transforming into a Don.
The makers are reportedly spending around 1 core for a song to be shot for three days on 30+ Lakhs per day with more than 100 dancers to be filmed . They have erected a huge set in a studio for the song.
The film will be produced by Eros International, and S.S. Thaman has been roped in to compose the tunes.while Sriwass helm the project.