The latest craze of Ramcharan ‘Nayak’ is being touted as one of the biggest pre release business of the season. While that is fine, here is something which has caught the attention of many. It is the issue of the dubbing rights.
Sources say Nayak’s dubbing rights were sold for Rs 3.5 crores for the Hindi TV channel which is the highest ever for any Telugu movie . Earlier, Mahesh Babu’s ‘Seethamma Vakitlo sirimalle Chettu’ generated Rs. 3 crore as dubbing rights but Naayak which has some masala content for the special category audience who like south masaala content has made to buy for such a huge price.
Naayak is setting the new trend with his movie beating the Mahesh Babu records as far as pre release business is concerned.