The technology giant Microsoft challenges the market leader Google’s search engine by offering rewards .
Microsoft is now ‘paying’ UK users to ditch Google and search with Bing . As part of its “Rewards” scheme, Microsoft will now allow users to earn points for making purchases online and simply searching the web.
There are two levels of points to redeem. Level 1 members can earn points for 10 searches per day while those at Level 2 can earn reward points for 50 searches per day. Microsoft is planning to launch this scheme in France, Germany and Canada .