For the past one year Tollywood heroes are gracing at events of other films which turned to be hits . This new success formula is slowing becoming a sentiment for small budget film makers to rope a Star hero for their movie functions.
This superstitious belief started with Pawan Kalyan gracing the audio launch of the Nithiin-starrer Ishq. The film completed its successful run of 100 days and was a much-needed hit for Nithiin, who was going through a lean patch. Next followed superstar Mahesh Babu, who attended the audio launch of Aadi’s Lovely. The small-budget flick went on to have a good run at the box office and many industrywallahs attributed a lot of its success to the luck factor brought in by Mahesh Babu.Next it was Allu Arjun attending Ee Rojullo music release. The film made on a shoestring budget has completed 100 days, enabling the cast to embark on their film careers.” Earlier in the year, this trend was sparked by reports that after Venkatesh visited Mahesh Babu on the sets of Dookudu and Pawan Kalyan’s Gabbar Singh, both movies became a hit.
The fact is, if content is good ,the movie will be a hit . Presence of the stars might give better mileage for the film.