IRS Q4 results : Eenadu leads followed by Sakshi

Top 10 Language Dailies -in lakhs
Publication IRS Q4 2012 IRS Q3 2012
Malayala Manorama 9760 9752
Daily Thanthi 7334 7417
Lokmat 7313 7409
Mathrubhumi 6334 6415
Eenadu 5972 5957
Ananda Bazar Patrika 5750 5788
Sakshi 5379 5343
GujaratSamachar 5114 5153
Dinakaran 4816 4912
Daily Sakal 4469 4403

Eenadu newspaper is still maintaining massive lead over Sakshi daily in Andhra Pradesh.

Telugu daily Eenadu has further strengthened its position at No. 5 by adding 15,000 readers. It has recorded an AIR of 59.72 lakh compared with 59.57 lakh in the previous quarter, 59.25 lakh in IRS Q2 2012, 59.06 lakh in IRS Q1 2012 and 59.91 lakh in IRS Q4 2011.

At No. 7 is Telugu daily Sakshi, which has maintained the growth momentum. It has added 36,000 readers to take its AIR at 53.79 lakh in IRS Q4 2012 against 53.43 lakh in the previous quarter, 53.06 lakh in IRS Q2 2012, 52.44 lakh in IRS Q1 2012 and 53.03 lakh in IRS Q4 2011.