What if a Mega Hero’s film gets a positive talk?, Ramcharan’s Dhruva tells the answer.
No other film in Tollywood faced some many hurdles as Dhruva had faced after release. Demonetization was the major hurdle with 3 days Bank holidays adding extra spice , Piracy was another issue, Cyclone Vardha is the latest one , Exam Season and Bad weather are the other reasons.
According to trade analyst, Dhruva has suffered due to Demonization, especially in B and C centers where people are habituated to buy tickets through counters. With no change for 2000 notes at cinema counter, many had to return back.
Seeing the response and the craze for the film , the first weekend collections should be around 40 crores but the film has to settle at 31-32 Cr. Dhruva reportedly doing 20% less business because of Demoenuytiozation and other hurdles.