Rebel star Prabhas may not be a threat to the current top four heroes now. However, he has the potential to burst into the top 4. He is yet to score a huge hit after Chatrapathi. Time was not in favor of Prabhas after Chatrapathi and he failed to capitalize on it. Although he bagged hits with Darling and Mr. Perfect, they are not groundbreaking hits.
Therefore, Prabhas is due for a huge hit to announce his name in the big league. Looks like the business circles are sensing that blockbuster in Rebel. Buyers have been investing big in this film. Rebel has been doing the best ever pre release business for Prabhas. In Nizam the film was sold on par with top league heroes.