Five detained for tampering of BARC panel homes

barcAfter Karnataka, the Broadcast Audience Research Council of India’s (BARC’s) vigilance team has taken action against panel home manipulators in Telangana.

Telangana police detained five people for alleged tampering of BARC panel homes. The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised.

Based on BARC viewership ratings the advertisers give their ads to the TV channels, but some channels are couraging such manipulations to get more revenues.

Disciplinary Council headed by Justice Mukul Mudgal to strengthen transparency and credibility of its measurement system.