According to the deal, EROS will get the theatrical rights of all Mahesh Babu’s films till 2017 . Another source says EROS will get theatrical rights of Mahesh Babu films , which are produced on Mahesh Babu entertainments.
EROS has a habit of setting big deals with Top heroes of Bollywood before the film go for floors. To extend its base , EROS is reportedly coming with such huge deals.
EROS had picked up Mahesh’s ‘Srimanthudu’ for a whopping Rs 70 crores & made huge profits and was also involved in ‘1-Nenokkadine’ Film. It has also picked up Pawan Kalyan’s upcoming film ‘Sardaar Gabbar Singh’ film rights for 80 Cr and producing Balakrishna’s Dictator.
Meanwhile Mahesh Babu is busy with Brahmotsavam film shooting under Srikanth Addala direction , produced by PVP .