Ram Charan’s Dhruva producer Allu Arvind is feeling bad for the film as it had the potential of beating Magadheera.
He said, Due to Demonetization the film has lost around 20- 30% revenues. He produced Dhruva with a aim to have two highest grossers in Ramcharan’s career. When the film was planned the target was to cross Magadheera . However despite very good content and strong story line , Demonetization has affected the collections of the film.
He said, He thought of releasing the film for Sankranthi but due to Khaidi No 150. He also thought of releasing in Summer too. But finally released on Dec 9th. If no Demonetization, Dhruva might have surpassed Magadheera , says the producer.