Although critics and reviewers usually belittle mass films with poor ratings and adverse backbites, our Telugu audience always adored these kinds of flicks majority of times. When it comes to presence of big heroes like junior ntr or Ramcharan, obviously the success rate gets further brighter. Recent example of Dammu throws more light on the strength of a Telugu mass masala film. In spite of disheartening reviews and divided mouth talk reported on first day, now fresh reports from overseas, Nizam area and few centers in Coastal Andhra are proving of Dammu being set to play a long innings creating new industry records. One of our close US trade sources was happy to share that, many of the exhibitors in overseas are getting near to breakeven with in the first week and Dammu might even offer them profits. This is good news. Coming to domestic market, we have heard of Dil Raju already added more theatres in Nizam area looking at the response from audience.