Content kam… Collections jyaada!

Content kam… Collections jyaada!

Content Kam… Collections Jyaada’, that is Racha for you. This film was labeled as a pretty average and routine fare by the critics. But the movie clicked well with the target audience and has been doing tremendously well at the box office. After creating a new record in opening day collections, Racha went on to collect around 16 crore rupees share in just three days, in AP alone.

The collections were superb on Sunday too. Early estimates say that the film collected more than four crores on the fourth day in AP. Which means the first weekend (four days) collections in AP alone are over 20 crore rupees. Even if the film slows down from Monday, it is highly likely to cross 30 crore mark in full in run in AP. When the collections from other regions are added the final tally will be more than Rs. 35 crore.

If Racha doesn’t slow down from the fourth day and continues its good run in the week days and stays steady for a couple more weeks, then the overall collections will be more than 40 crore rupees. In all probabilities, Racha proved critics wrong by turning into a massive hit. Bottom line from this story is never rule out a mass film’s success. We can never estimate a mass movie’s potential at the box office.