Jai Lava Kusa is gearing up for the release on 21 September, targeting the Dasara holidays and expected a huge business, but still the theatrical rights are pending in that area. Producer Kalyan Ram demanded Rs 8.5 crore and the distributors are reportedly not offering anything beyond Rs 7 crore.
Today a meeting is going to be held and most likely Gayathri Films are going to bag the rights . However, the producer has managed to sell the theatrical rights of other areas for a record price.
Raashi Khanna and Nivetha Thomas are playing the female leads in the film. NTR will be playing three different roles in the film . It is directed by K S Ravindra aka Bobby and produced by Kalyan Ram under banner NTR Arts.