Brahmotsavam’s role in Brichagadu success

bichagadu-brahmotsavamVijay Antony dubbed film Bichagadu has been going great guns after it replaced the Mahesh Babu-starrer in many screens.

The Telugu rights for the Tamil film Pichaikkaran was bought for only Rs 50 lakh by Chadalavada Laksh. He then spent around Rs 1.5 crore for marketing the movie.

Brahmotsavam flopping at the box office helped this film become a success, initially Bichagadau was released in around 60 screens and after Brahmotsavam’s second day , it was replaced in many theaters , said Laksh.

The producer say he took risk releasing against Big flick Brahmotsavam and it pay off due to negative buzz about Brahmotsavam.