The blame game starts after Director Gautham Menon’s Sahasam Swasaga Sagipo (SSS) starring Naga Chaitanya in lead role , fails to make a desperate attempt to bring audiences to theaters,following the demonetization of Rs 500 and Rs 1000 notes.
Gautam says, It’s the producer who gave him a huge confidence since the content is strong , to release the film . He also thought that it would be unfair as he already postponed the film for several times. 30 per cent of the collections have been hit by the demonetisation, says Gautam.
While the producer Mr.Reddy is not worried about the losses , he feels that commitment is important than money.
SSS released last Friday, Despite positive reviews from both critics and audience the film has been running to largely empty theaters.