Here’s some stark reality. Well-established film producers are shying away from making films or thinking several times before embarking on a new project in the Telugu film industry now.
Big heroes of today not only take their remuneration in crores but also take territory rights of distribution from the producer. Another huge burden on the producers these days is the demand for organising audio release functions for these stars’ forthcoming films. According to an estimate, atleastRs12lakh to Rs 15 lakh is being spent on such functions that are being organised on a grandscale at Shilpa Kala Vedika, which is a popular venue or other places. Recently, the audio release functions of Pawan Kalyan’s ‘Gabbar Singh’, Jr NTR’s ‘Dammu’, Ram Charan Tej’s ‘Racha’, director S S Rajamouli’s ‘Eega’, Mahesh Babu’s ‘Businessman’ were all organised on a grand scale.
The idea is to create hype about the film and heap praises on the stars. It is another matter that the film may not do well at the box-office. But then it hardly matters for the stars. In terms of the sheer numbers, the Telugu film industry may be doing good, but it is said the success rate has dipped to just five to 10 per cent. That puts a question mark on the future of the industry.