Bangaloremirror says ‘Naayak’ is a flop – Read complete article………..
In the doldrums
|For Tollywood, 2013 has begun on a sombre note —the industry saw just two hits in three months. The lurking fear is that 2013 could be a repeat of 2012, the worst year in Tollywood in the last decade. So far, 20 Telugu films have been released and some of the big-budget movies have proved to be box-office duds.
Stakes were huge for films like Ram Charan’s Naayak (directed by V V Vinayak), Siddarth’s Jabardasth (directed by Nandini Reddy), Sevakudi (Srikant) and Mr Pellikoduku (Sunil), but they bit the dust, leaving the industry shocked. Seethama Vakitlo Sirimalle Chettu (Venkatesh, Mahesh Babu& Samantha) and Mirchi (Prabhas and Anushka Shetty) are the sole exceptions as they have been declared hits.
“That Naayak and Jabardasth failed to live up to their expectations is a worrying trend. Both V V Vinayak and Nandini Reddy are considered hit film-makers. Even their formulae are not yielding box-office hits. This has led to a thinking of paradigm shift in Tollywood. You must be noticing that there is hardly any big-budget projects announced this year by any big banner. Producers have become cautious before pumping in the money,” says Hemanth Kumar, Telugu film trade analyst. Normally, movies of Tamil superstars dubbed into Telugu perform well in Andhra Pradesh. However, this year, such movies too have not fared well. Kamal Haasan’s Viswaroopam, Mani Ratnam’s Kadali, Vikram’s David and Pizza failed at the Telugu box office.
Consequently, Tollywood is watching the future projects ready for release with crossed fingers. Some of the biggest projects, which went on the floors in 2012, will be released from April onwards. Director Sukumar’s untitled movie with Mahesh Babu and director Srinu Vaitla’s Baadshah (Jr NTR in the lead) will be released in April; Ram Charan’s Yevadu and Venkatesh’s much-awaited thriller Shadow will also be released in the same month.
Ram Charan will have back-to-back releases with his Hindi debut Zanjeer, which is being made in Telugu as well, expected to hit the theatres in May. Ravi Teja’s Balupu and Naga Chaitanya’s Autonagar Surya too are slated for May release.
“April and May will decide the future of Tollywood in 2013. Plenty of movies made on an investment in excess of Rs 35 crore are being released. If 3-4 such movies fail, it will be a huge setback for Tollywood. We hope producers won’t meet the same fate as in 2012. This is not a good trend for the industry,” said Vijay Kumar, the leading re-make film trader in Hyderabad.
Like in 2012, Tollywood is expecting at least 125 movies to be produced by December. Last year, the biggest blockbuster was Pawan Kalyan’s Gabbar Singh followed by S S Rajamouli’s Eega and Ram Charan’s Rachcha in terms of collections. Other films that made decent earnings included Mahesh Babu’s Businessman, Allu Arjun’s Julai, Vishnu Manchu’s Dhenikaina Ready, Allari Naresh’s Sudigadu and a small-budget movie Ishq.
The poor run has prompted several Telugu film-makers to remake hit Hindi movies. At least, seven Hindi hits are being made in Telugu. However, the first of them, Mr Pellikoduku (remake of Tanu Weds Manu) featuring Sunil and Isha Chawla, was a disaster. “Even the poor performance of a remake of a hit Hindi film is worrying. There are more remake films being readied for release. This trend indicates that 2013 is not going to be positive,” says Vijaya Kumar.