Stylish star Allu Arjun’s new film Iddarammailatho will be formally launched on Wednesday at 8 am in Ramanaidu Studios in Hyderabad. A formal pooja ceremony will be performed by the film’s prominent cast and crew and the regular shooting will commence from the second week of November. The romantic entertainer will be directed by Puri Jagannath and produced by Bandla Ganesh under Parameswara Arts.
Amala Paul is playing one of the female leads in the film while the search is still on for the second heroine. Director Puri Jagannath will be shooting songs and crucial talkie part scenes in Barcelona for more than 2 months. Devi Sri Prasad is going to compose the music for this film.