Allu Arjun, Puri Jagannadh ‘Iddarammayilatho’ Launched

Allu Arjun’s new movie titled Iddarammayilatho to be directed by Puri Jagannadh has been launched today on October 17, 2012 at Ramanaidu Studios in Hyderabad with a formal pooja ceremony. The First Look logo of the film Iddarammayilatho has been unveiled.

Ganesh Babu will produce the film Iddarammayilatho, a romantic entertainer under his Parameswara Arts banner with Allu Arjun and Amala Paul in the lead roles. The second female lead of the movie is yet to be announced by the makers. Devi Sri Prasad is the music director.
Allu Arjun informed that he is happy to team up with his Desamuduru director Puri Jagannadh and he likes the way Jagan deals with the scripts and characters in his films. The regular shooting of Iddarammailatho will begin from November second week and it will be majorly shot in Barcelona (Spain).